WEEK TWO READINGS: 24 / 02/07
I believe the key messages from this week’s readings were the importance of successful and strategic public relations plans as well as the need for the expertise of the strategic manager in order to lead to communication excellence. The steps, organization and essential elements of a public reltions strategy as well as the problem based learning method were also key messages.
The key points in the readings could be applied to my group’s work as they helped increased my awareness of the value and importance of group work, not only within university, but more importantly in the workforce. The readings provided ideas and suggestions for each stage of group work cab be put into practice for the upcoming task. The readings showed that group work like the one we will undertake in CMNS2090 can be useflul for idea sharing and pooled information. The do’s and dont's list( such as the assigning of maintainance roles within the group) helped to give me ideas on how my group can be successful and manage conflict when it arises.
The readings made me think more about public relations theory/practice in that they used case studies that made the link of putting PR theory into practice in the workforce. This helped make concrete and reinforce the key messages.
The readings related to the other reading I’ve done in previous weeks in that they refreshed my memory on key public relations concepts, and expanded on some important themes such as the public relations strategy plan.
Friday, February 23, 2007
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