WEEK 8

WEEK 8 READINGS

I believe that the key message of the readings was the relationship between journalists and public relation practitioners and the dependency of each profession on each other. Another Key message from the readings was the advantages and disadvantages of using the internet and online press rooms as one of or only communication

The readings can be applied to my group work. The readings make clear that the preferred method contact within the public relations and journalism industries is email. When we need to contact media people for research of our PR plan we can take this on board and use email to contact.

The readings made me think more about PR and Journalism in practice as they highlighted the misunderstandings and common stereotypes and common prejudices between the journalism and the PR profession.

The readings related to readings I had done in previous weeks as it expanded on past information about the internet as a communications source.